Italk toThink MTV’s Pete Griffinon greening the Real World, what the MTV-Generation cares about, and how to sell green to an audience that isn’t easily bought out.
Tune in on June 11, 2008 during the 9-10p Real World, 11p-12a Real World, and same time again on June 18, 2008 to catch the Real World Green House tour during the commercial interstitials.
“If you build it…”
A little while ago I got a call from my friendPete Griffinover at Think MTV. “We’re going to build a green house for theReal World,” he said. “Do you want to take the cast around for a tour?”
Right on...