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http://www.campaignforrealbeauty.ca/films/amy/yg.
The above is a link to a video called "Amy". "Amy" is part of teh Dove Self-Esteem Fund's latest effort to change the way girls view themselves and their bodies. This site also includes a “Girls-Only Self-Esteem Interactive Zone”. The Zone has fun activities that girls can rate, create, play, question and challenge ideas around self-esteem and beauty. Such activities include creating your own magazine cover, quizzes and question panels for experts.
Do you remember the ‘Evolution’ video? The one where there is an average looking girl’s face transformed into a Supermodel like image through the wonders of technology and make-up? It showed us all how false images of models really are in today’s media. “Amy” and the online world are sure to continue this important step at taking action towards changing the way all women and girls view beauty.
Dove has created this video and website in an effort touch the lives of 5 million girls globally by the year 2010.
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