Pink Positive NY presents:
PINK WHITE & BLUE CAMPAIGN 2008
“PROMOTE THE VOTE!”
July 1 - October 1, 2008
PINK WHITE & BLUE’s objective is to get 500 young citizens registered to vote! Pink Positive NY will implement the phrase: “Promote The Vote!” and will be working vigorously to spread the word about the importance of this year’s election to our 18-25 year-old audience.
The campaign will consist of Pink Positive NY members, volunteers, and six celebrity faces. The celebrity faces are 18-25 year-old well known: artists, designers, actors, and models. The celebrity faces are young people that our audience know and can trust with their decision to vote. They will provide us with “Promote The Vote!” videos, pictures and statements that will be posted on Myspace, Facebook, blogs, and other social networks.
Pink Positive NY members and volunteers will be at an array of events around New York City (i.e., music festival, parade, showcase and sample sale). We will provide pamphlets about the presidential candidates’ views, voter registration forms, and information about local voting sites. We will also have exciting promotional materials from our celebrities and sponsors.
Pink Positive NY wants the young adults in New York City to understand that they do have a voice in this year’s election. PINK WHITE & BLUE will provide the information and materials necessary to make them feel comfortable about voicing their opinion. Your participation can make a difference and its time for us to take charge and “Promote The Vote!”
Sincerely,
Pink Positive NY