Yum! Brands has launched its annual World Hunger Relief campaign to help stop world hunger with multi-Grammy Award winner and pop superstar Christina Aguilera lending her powerful voice as the effort’s global spokesperson.  World Hunger Relief is the world’s largest private sector hunger relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.

Aguilera is raising awareness of the hunger issue by appearing in the World Hunger Relief campaign’s new global public service announcement and advertisement that will start airing at the end of September.  The black and white PSA captures Aguilera, accompanied by a guitarist, attracting a crowd on a busy corner in Los Angeles as she sings Beautiful to raise money for hunger relief.

Aguilera appears in World Hunger Relief restaurant posters with the quote, “Together, we have the power to save lives and go from hunger to hope” and online efforts, including the campaign’s web site FromHungertoHope.com.  Consumers can log on to the campaign’s web site or go to any KFC, Pizza Hut, Taco Bell, Long John Silver’s or A&W All-American Food restaurant worldwide and donate. 

Global hunger has reached epic proportions this year – with more than 1 billion hungry people around the world – due to the convergence of the global economic slowdown; high food prices; increased competition for products that produce energy; severe droughts and floods due to climate change; and increasing demand from growing economies in Asia and South America.

Since World Hunger Relief launched in 2007, more than 1 million of the Company’s employees, franchisees and their families have volunteered more than 9 million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for the WFP and other hunger relief organizations and is helping to provide approximately 160 million meals and save the lives of about 4 million people in remote corners of the world.

WFP is the world’s largest humanitarian agency and the United Nations frontline agency for hunger solutions. In 2009, WFP aims to feed 108 million people in 74 countries.