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The National Basketball Association (NBA), HBO, the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) and the Kaiser Family Foundation came together to produce a series of television, radio and print Public Service Ads (PSAs) to promote HIV testing. The NBA, HBO, GBC and Kaiser each brought a unique set of knowledge and skills to the partnership. The campaign originated with a commitment made at the 2006 Clinton Global Initiative.
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by
Global Business Coalition on HIV/AIDS, TB and Malaria
on Jan 29,2008
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