"Think Globally, Act Locally" is a phrase that came about in the late sixties. Well in 2008 young coffee drinkers in San Francisco are doing just that to ensure that the cup they are about to enjoy is supporting the far-away farmers that grew the beans. Ritual Coffee Roasters held its first annual Ping Pong Fundraising Tournament for Bikes to Rwanda. A west coast non-profit providing cargo bikes to coffee farmers to help them get their crop to market. Ensuring a higher price and a better brew.