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MTV & Kaiser Family Foundation Focus on Youth Action for World Aids Day
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Posted December 04, 2007 at 12:02 PM
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As part of their boundary-breaking, decade-long partnership to empower young people with the means to help end the spread of HIV/AIDS, MTV and the Kaiser Family Foundation today announced a host of on-air and online efforts debuting on World AIDS Day (December 1st). Programming from the two parties has already reached nearly 100 million viewers, spurred millions to take action and protect themselves, and was just recognized earlier this month with two more Emmy(R) Awards -- the Broadband Community Service and National PSA Emmys. The activities kicking off tomorrow and in the weeks ahead are designed to carry this momentum forward, further informing and engaging young people on this pressing global crisis.
Activities timed to the 19th anniversary of World AIDS Day include:
-- 46664 Concert in Johannesburg -- Tomorrow Ludacris joins with Peter
Gabriel, Razorlight, Annie Lennox and more than forty leading South
African musicians at a Nelson Mandela-led event to raise awareness and
funds to help eradicate HIV/AIDS. On hand for the event will be MTV
News, as well as one particularly special guest: Katarina Mijich, 23,
of Arlington, VA. Katarina is a member of the Think.MTV.com youth-
focused online activist community, and as a supporter of MTV and
Kaiser's ongoing "It's Your (Sex) Life" campaign, was flown to the
event and given the opportunity to hang with Luda, blog the concert for
Think.MTV.com and more. Her journey will be profiled on MTV and the
Think site next month.
-- World Premiere of new Annie Lennox video "Sing" on mtvU & mtvU.com --
Born from Annie's involvement with Nelson Mandela's 46664 campaign and
the Treatment Action Campaign (TAC) -- two organizations fighting for
human rights, education and health care for those affected by HIV/AIDS
-- "Sing" features guest vocals from global superstars Madonna, Sarah
McLachlan, Celine Dion, Fergie, Faith Hill, Pink, Dido, Gladys Knight,
kd Lang, Bonnie Raitt, Shakira, Melissa Etheridge, Joss Stone, KT
Tunstall and many others. The song and video are designed to raise
awareness and finances for TAC initiatives; the video will have its
world premiere on mtvU and mtvU.com Saturday morning.
-- Domestic Premieres of "48Fest: Kenya" and "Testing Diaries" --
Think.MTV.com will host the US premieres of two new poignant half-hour
specials focused on different aspects of the HIV/AIDS crisis. "48Fest:
Kenya" follows 30 young people as they script, shoot and edit a three-
minute film on women and HIV/AIDS in just 48-hours, during the 2007
International Women's Summit in Nairobi, Kenya. "Testing Diaries,"
hosted by marquee rock act Good Charlotte, chronicles the journeys of
three young people (from Jamaica, India and Ghana) deciding to take
their first HIV test and then waiting anxiously for the potentially
life-altering results. Both features will be available on demand
beginning tomorrow morning.
-- MTV News Feature and new Think Vlog: Marteniz -- Marteniz is a
remarkable, HIV-positive young man from Temple Hills, Maryland. He
doesn't want others to make the same mistake he made and suffer the
same consequences, so he's starting a highly-personal video log (vlog)
to share his story and the day-to-day realities of living with HIV.
The MTV News feature on Marteniz will run throughout the day on MTV and
his new vlog will launch on Think.MTV.com.
-- PSAs and Feature Stories -- MTV and Think.MTV.com will both feature a
mix of striking, award-winning PSAs and news stories focused on young
people grappling with the magnitude of an HIV/AIDS infection. Every
spot and story will point to additional resources on sexual health
education, prevention measures and other ways to take action.
http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYF03930112007-1.htm
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