NEWS:  MySpace Founder Enlists Users' Help For Earth Day Book: 'It Gets The Conversation Going'
 
 
"MySpace/Our Planet: Change Is Possible"
Photo: HarperTeen
Apr 22, 2008 02:13 AM
MySpace has released "MySpace/Our Planet: Change Is Possible," a book that compiles user suggestions on how people can save the environment.
from  MTVNews
By  Gil Kaufman, with reporting by Kim Stolz

MySpace has built a reputation as one of the places where people go to discover new music. But in celebration of Earth Day on Tuesday (April 22), for at least 24 hours, founder Tom Anderson wanted it to also be the place where people go to get tips on how to take care of the planet. That's why MySpace launched the Planet Channel, where it asked for user submissions on how to cut down on waste and sustain the environment.

"We watched them flow in and then built the book around the submissions from users," Anderson said of the just-released "MySpace/Our Planet: Change Is Possible," which compiles hundreds of environment-saving suggestions. "We could've written a book about celebrities or music, but there's such a great opportunity for us to do some good in the world, and we don't do enough of it, and that was kind of the idea here. It's an easy project for us, it's an important project, and I think more than anything we just want to give back to the community."

Anderson admitted that some of the suggestions might be a bit rough for some people — such as not showering every day — but others got him thinking about his own habits. For instance, he's trying to cut down on drinking bottled water. In keeping with the MySpace user-generated ethos, Anderson said there are hundreds of contributors to the project, and he's hoping those people will be active in promoting the book themselves.

But like celebrities who fly on gas-guzzling jets to environmental benefit concerts, a printed book about saving the planet raises questions as to how environmentally sound the project is. "Obviously some people would say, 'Why are you printing this thing?' " Anderson said of the book, which has chapters on topics ranging from "Health & Body" to "Your Free Time," "On the Road" and "Eco-Activism." " 'That's the first mistake right there: Why not use the online medium, which is better?' ... We did 100 percent post-consumer recycled paper on this, it's vegetable-oil-based printing ink. ... So this is a very environmentally conscious book in terms of the way it was produced. I think it's important to have something like this because even though online is useful, and reading things online is easy, it's having something in your hands that's more tangible, that you can pass around and share with people. It gets the conversation going."

In addition to the book, MySpace is streaming highlights from the Green Apple Festival, which took place in eight U.S. cities April 18-20 and featured sets from the Roots, Ziggy Marley, O.A.R., Umphrey's McGee, Arrested Development and Los Lonely Boys.

"Hopefully we can make an impact in a real way — measurable change in the climate and the environment and in people's lives. And I think it's possible with something like this that can reach that many people," Anderson said, referring to the site's 200 million accounts. "And when people start talking about this in an environment like MySpace — which is very social — it's likely to cause real dialogue and enact change in people's lives."

The "Our Planet" page also has useful links to other sites with information on global warming and sources for low-impact and recycled products.

 
 
Rate This
1 Ratings
Take Action On
 
 
Tags: environment  Earth Day  MySpace  book  Eco-Activism  Our Planet 
Views: 542    Favorited: 3
URL:
 
 
 You are not logged in. Log In or Sign Up
Post a Comment
Related Media
 
See all related
 
   
 
'This Is A Very Environmentally Con...
MySpace founder Tom Anderson explains how the site kept things green when printing the new book. (4.22.08)
Tags: MTV News  MTV Think  Earth Day  MySpace  Tom Anderson  MySpace/Our Planet... 
Views 440
by  MTVNews on april 22, 2008
 
   
 
Altamont Earth Day
The Altamont School, alma mater of David Whiteside, hosts Earth Day in Birmingham, Alabama. Altamont is a small private school that has educated some of the most...
Tags: environment  MTV  Earth Day  Choose Or Lose  Street Team 2008  Alabama... 
Views 278
by  David_Whiteside on april 30, 2008
 
   
 
Earth Day
Thirty-eight years ago Wisconsin Senator Gaylord Nelson began Earth Day. Find out who's keeping the tradition alive thirty-eight years later.
Tags: environment  conservation  Earth Day  grassroots  wisconsin  Milwaukee... 
Views 221
by  CharlieB on april 25, 2008
 
   
 
The U.S. goes green
The public thinks the environment is getting worse, but it's actually getting better.
Tags: environment  pollution  Earth Day  Street Team 08  Mississippi  Haley... 
Views 125
by  HaleyCrum on april 21, 2008
 
   
 
Perfectland (Episode 2)
Harvest Time
Tags: global warming  environment  climate change  Earth Day  bta 
Views 608
by  Perfectland on april 21, 2008
 
   
 
Perfectland (Episode 1)
The Egg Factory
Tags: global warming  environment  climate change  Earth Day  bta 
Views 1042
by  Perfectland on april 21, 2008
 
   
 
We Gather at the River Cleanup
The San Marcos River rises from Aquarena Springs in San Marcos, Texas and runs for 75 miles until it flows into the Guadalupe River. The City of San Marcos hosted...
Tags: environment  election  Earth Day  Texas  Street Team '08  river cleanup... 
Views 105
by  mairalg on april 18, 2008