Wondering how to make an impact when the recession feels beyond your control?
Take a lesson from the creators of NEED Magazine. The recession left them struggling to bring in the necessary ad dollars for survival. NEED says, “the necessity forced creativity and opportunity.” Instead of paying more attention to the advertising sales ring, NEED has come up with the cheeky "screwtheman - savetheworld" campaign.
You subscribe to NEED magazine, they celebrate how you are saving the world and together you assist those in need.
With the successful completion of this campaign, NEED magazine will eliminate all commercial advertising for one year (thus screwing the man) and replace the allocated advertising pages with stories of how readers are involved in saving the world.
To reward your efforts to "***** the Man," NEED is offering new subscribers the opportunity to "Save the World." For every 5,000 subscribers, a drawing will be held to send one on a 10-day expedition to Central America with PLAY it Forward Adventures.
Your subscription to NEED magazine helps to eliminate commercial advertising and automatically enters you to win a vacation.
More about NEED magazine
• NEED Website
• NEED Blog
• Preview an issue of NEED